How Using A CRM Can Strengthen Your Marketing Strategy
By Bruce Klaic Monday, November 7, 2022
As a business owner, you know that in order to stay competitive, you need to find ways to overcome the challenges of rising ad costs, privacy changes, poor reengagement plans, and poor conversion numbers.
Luckily, using your CRM to power your marketing can help you do just that. In this guide, we discover how to use your data to its full potential and turn your CRM into a money-making growth machine. Regardless of the type or size of your business, a CRM is essential to success in today's market. But it's so much more than just digital filing storage. With a CRM, you have the ability to access, decipher and leverage the customer data you already have at your fingertips!
Golden Age of Data
Without data, it would be difficult to understand how successful your business is. But collecting and storing data is just the first step. To make data truly valuable, you need to be able to harness it in such a way that it becomes valuable with minimal maintenance. For example, it can be helpful to have a list of everybody who has shown interest in your business over the last eighteen months.
Wouldn't it be convenient to know who's interested in purchasing, or even those who are ready to buy but also checked two or three other critical boxes for making a sale? By analysing your data and working smarter, you can send the right message to the right people at the perfect time without overwhelming processes. And sophisticated targeting means ads are now less interruptive and more informative — We've become so accustomed to well-served ads on Instagram and YouTube that we don't even think twice about them anymore.
But, it's not just about targeting. Your data can also give you deeper insights into your customer base, helping you understand what they want and need, as well as predict future trends. The opportunities are endless when it comes to utilising data in a smart way.
Old Dog Same Tricks
There is no doubt that digital marketing has changed dramatically over the past 20 years. The advent of GDPR, the increasing sophistication of prospects, and the redefinition of data mining by huge corporations like Apple have all had a profound impact on how businesses need to market themselves.
However, many businesses still use outdated methods, such as buying data lists, mass emailing with misspelt names, cold calling without consent, and spamming SMS messages from random numbers. These practices may have worked in the past, but they are no longer effective in today's environment.
A better option for businesses is to use a Customer Relationship Management (CRM) system. This can be something as basic as a spreadsheet or more complex like an AI that's always updating with new information. If used correctly, a CRM can help you make customers happier at every stage of their journey to becoming buyers. How does a CRM achieve this? By allowing businesses to personalise their marketing efforts and communicate with their customers in a more targeted, effective way.
Say goodbye to those pesky old tricks, and Hello to the power of a CRM. Trust us, your business (and your customers) will thank you for it.
Experience-Driven Marketing and why you need to leverage your CRM Data
How do you create or maintain an exceptional customer experience in a rapidly changing environment?
Leveraging your CRM is the secret. A CRM allows you to see the big picture of your customer experience and makes it easy to create personalised experiences across all channels. Additionally, properly measuring your success as a marketer is much easier with a CRM.
With HubSpot's Marketing Hub and CRM integration, you can overcome the challenges of rising ad costs, privacy changes, poor reengagement plans, and poor conversion numbers. The HubSpot integration gives you a unified view of the customer experience, making it easy to see what's working and what needs improvement. You'll also be able to measure your success as a marketer more accurately with HubSpot's integrated reporting tools.
So don't let these challenges hold you back - leverage your CRM and conquer them!
Personalise your Marketing Offers with HubSpot
If you're looking to improve your marketing strategy and deliver a great customer experience, personilisation is key. Utilising a CRM like HubSpot lets you root your marketing in personalisation - and in today's hyper-competitive landscape, that can be the difference between being noticed or falling behind.
Using CRM data to create personalised content tailored to each individual user is what personalisation looks like. For example, you can give recommendations to users who have not read a particular piece of content yet. If someone has expressed interest in a certain topic, related content or offers will appear to further their interests. Furthermore, you can set varying calls-to-action depending on if the website visitor is a customer or merely a prospect. Also, Chatbots can be more personable when they remember not only people's names but also which sales representative is assigned to them. This and other information is possible through CRM-driven marketing.
In order to keep up with the competition, businesses need to use a CRM in order to have a unified view of the customer experience and create personalised experiences across all channels. Additionally, measuring your success as a marketer is much easier with HubSpot's integrated reporting tools which come with the CRM/Marketing Hub integration. Finally, personalising your marketing offers is key to standing out from the competition and HubSpot's Chatbots can be more personable when they remember not only people's names but also which sales representative is assigned to them - all thanks to data collected through a CRM.
Looking for a CRM to strengthen your Marketing? Reach out to us about HubSpot today!