Online Business Marketing Blog

Using Google Tag Manager to Track Conversions and Boost Marketing ROI

March 6, 2025

Google Tag Manager (GTM) simplifies conversion tracking and enhances marketing ROI by allowing you to manage tracking tags without relying on developers. This guide explores the benefits of GTM, provides a step-by-step process for setting up conversion and event tracking, and covers common use cases like form submissions and button clicks.

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The Role of Page Speed in SEO: How to Improve Your Website’s Performance

March 4, 2025

Page speed plays a crucial role in SEO and user experience, impacting search rankings, bounce rates, and conversions. This guide explores key metrics, testing tools, and optimisation techniques, including image compression, script minification, and caching strategies. Learn how faster load times can improve visibility and business performance.

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Find Opportunities in Digital Operations: How to Find and Fix What’s Holding Your Business Back

January 23, 2025

Uncover hidden opportunities in your digital operations by focusing on three key areas: frontline employee insights, market trends, and strategic alignment. Streamline workflows, reduce inefficiencies, and stay competitive by transforming these insights into actionable improvements.

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Digital Marketing Operations in 2025: The Factory That Powers Your Online Success

January 21, 2025

Digital Marketing Operations (DMO) is the engine powering efficient, scalable campaigns in 2025. By blending data, tech, and streamlined workflows, DMO delivers better customer experiences, data-driven insights, and cost savings. Build yours today for marketing success!

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5 Essential Website Features to Enhance User Experience and Boost Conversions

January 16, 2025

Enhance your website’s user experience and drive conversions with five essential features: clear and compelling CTAs, intuitive navigation, SEO-optimised content, mobile-friendly design, and fast loading times. Prioritise these elements to engage visitors and boost results.

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Boosting Visibility with Entity-Based SEO for Service-Based Businesses

January 14, 2025

Boost your service-based business’s online visibility with entity-based SEO. Define services as entities, use structured data, and optimise for local search to improve rankings, gain credibility with rich snippets, and attract more qualified leads.

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The Benefits of Long-Form Content for SEO and How to Do It Right

January 9, 2025

Long-form content is a proven SEO powerhouse. By offering in-depth insights, increasing keyword opportunities, and boosting dwell time, it enhances search rankings. Discover how to structure, balance depth with engagement, and leverage tools to create high-ranking, engaging content that drives traffic and conversions.

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How to Conduct a Competitive SEO Analysis to Outrank Your Competitors

January 7, 2025

Conducting a competitive SEO analysis is key to outranking rivals in search rankings. Learn how to identify competitors, analyse backlinks, keywords, and content using tools like Ahrefs and SEMrush, and create an actionable plan to boost your rankings and grow organic traffic effectively.

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How to Conduct a Website Performance Audit Using Google Lighthouse

December 26, 2024

Regular website performance audits are essential for optimal user experience, SEO rankings, and compliance with modern web standards. Learn how to use Google Lighthouse to evaluate performance, accessibility, and SEO, interpret scores, and implement actionable improvements to keep your site competitive and efficient.

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How to Create Content Clusters to Boost Your Website’s Authority

December 24, 2024

Content clusters are a powerful SEO strategy that boosts your website’s authority by organising content around central topics. Learn how to create pillar pages, craft supporting content, use internal linking effectively, and align clusters with user intent to enhance visibility, engagement, and search rankings.

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