How to Implement Google Ads

By Brendan Byrne   Monday, May 4, 2015

Even after you’ve initially put together your ad campaign, you want to have a system in place to look at essential metrics and also be able to test things. The reason testing is so important is that different keywords may be a better match at different times due to outside trends, but there’s no way to know this unless you take the time to test things out.

Note that when you are testing, you want to make sure that you are only implementing one change at a time. The reason for this is that if you put in several changes and see a pronounced result, it can become difficult to know what the defining factor is.

Ad Copy

Finally, when it comes to working on your Google Ads, you don’t want to lose sight of the importance of strong ad copy. We mentioned before how it affects your Ad Rank, but your copy and images are ultimately what is going to sell your product or service, even with proper keyword placement. Be ready to have access to your ad data to see how things are performing. If you are happy with your keywords but seeing poor results, it may be your ad copy that needs tweaking.

When it comes to Google Ads campaigns, heavy ad spending won’t do any good for a poor strategy. If you are ready to see results online from your business, contact One Orange Cow today to help in crafting your online marketing campaign and to refine your existing Google ad strategy. Attract the customers you need that are most likely to convert.